Cookie Policy
COOKIE POLICY
1. What are Cookies
Cookies are small text files stored on your device when you visit our website. They allow the site to recognise your device and remember certain information about your visit, making the browsing experience more efficient and personalised.
2. Types of Cookies We Use
2.1 Strictly Necessary Cookies
Essential for the website's operation. They do not require consent and cannot be deactivated.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| session_id | Shopify | Identifies the session and keeps the shopping cart active | Session |
| XSRF-Token | Shopify | Protection against CSRF attacks (security) | Session |
| cookie_consent | GenerAcion Vita | Registers consent preferences | 12 months |
| _shopify_essential | Shopify | Essential store functionalities | Session |
| cart | Shopify | Maintains shopping cart content | 2 weeks |
| cart_currency | Shopify | Memorises the currency selected by the user | 2 weeks |
| secure_customer_sig | Shopify | Secure customer account authentication | 20 years |
| _shopify_s | Shopify | Shopify browsing session | 30 minutes |
| _shopify_y | Shopify | Unique Shopify visitor identifier | 1 year |
Legal basis: legitimate interest — necessary for service operation.
2.2 Analytical and Statistical Cookies
⚠️ Require consent in the cookie banner.
They allow us to understand how visitors use the website — pages visited, time spent, traffic source — to continuously improve the experience. Data is collected anonymously and in aggregate.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users | 2 years |
| _gid | Google Analytics | Distinguishes users in the last 24h | 24 hours |
| _gat | Google Analytics | Limits the request rate to the server | 1 minute |
| ga* | Google Analytics | Maintains GA4 session status | 2 years |
Legal basis: user consent.
Without your consent, these cookies are not activated and analytical data is not collected.
2.3 Preference and Functionality Cookies
⚠️ Require consent in the cookie banner.
They allow the website to remember your browsing preferences.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| localization | Shopify | Stores language and location preferences | 1 year |
| _shopify_country | Shopify | Remembers the selected country | Session |
| shopify_pay_redirect | Shopify | Payment preferences | 30 minutes |
Legal basis: user consent.
2.4 Marketing and Advertising Cookies
⚠️ Require consent in the cookie banner.
Used to display relevant advertising and measure the effectiveness of advertising campaigns.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _fbp | Meta (Facebook/Instagram) | Identifies browsers for Meta Ads advertising | 3 months |
| _fbc | Meta (Facebook/Instagram) | Records clicks on Meta ads | 3 months |
| fr | Meta (Facebook/Instagram) | Personalised Facebook and Instagram advertising | 3 months |
| ads/ga-audiences | Google Ads | Remarketing and custom audiences | Session |
| IDE | Google DoubleClick | Personalised Google advertising | 13 months |
Legal basis: user consent.
You can reject these cookies without any prejudice to the use of the website.
3. Google Consent Mode v2 — 2026 Requirement
GenerAcion Vita implements Google Consent Mode v2, a mandatory Google requirement from March 2024 for all websites that use Google Analytics, Google Ads, or other Google tools.
What this means for you:
Google Consent Mode v2 ensures that:
— Without your consent, Google Analytics and Google Ads do not collect identifiable data about you.
— In denied consent mode, Google only receives aggregated and anonymous signals (without personal data) for statistical modelling, in compliance with GDPR.
— With your consent, Google tools fully function to measure website and campaign performance.
Implemented parameters:
| Parameter | Without Consent | With Consent |
|---|---|---|
| analytics_storage | denied | granted |
| ad_storage | denied | granted |
| ad_user_data | denied | granted |
| ad_personalization | denied | granted |
This implementation ensures compliance with GDPR and Google's consent policies for the European market in 2024/2026.
4. Cookie Management and Consent
4.1 Consent Banner
Upon your first visit to our website, a cookie banner is displayed where you can:
- Accept all cookies
- Reject non-essential cookies
- Customise your preferences by category
Analytical, preference, and marketing cookies are only activated after your explicit consent.
You can change your preferences at any time by clicking on "Manage Cookies" in the website footer.
4.2 How to Disable Cookies
| Browser | How to manage |
|---|---|
| Chrome | Settings → Privacy and security → Cookies and other site data |
| Safari | Preferences → Privacy → Manage Website Data |
| Firefox | Options → Privacy & Security → Cookies and Site Data |
| Edge | Settings → Privacy, search, and services → Cookies |
Please note: Disabling strictly necessary cookies may affect website functionality, including the shopping cart and checkout process.
4.3 Cookie Validity
| Type | Validity |
|---|---|
| Session cookies (session_id, XSRF-Token, _shopify_s) | Deleted upon closing the browser |
| Consent (cookie_consent) | 12 months |
| Visitor identifier (_shopify_y) | 1 year |
| Cart (cart, cart_currency) | 2 weeks |
| Customer account (secure_customer_sig) | 20 years |
| Google Analytics (_ga, _gid) | 24 hours to 2 years |
| Meta Marketing (_fbp, _fbc) | 3 months |
| Preferences (localization) | 1 year |
4.4 Third-Party Opt-out
| Provider | Link |
|---|---|
| Google Analytics | tools.google.com/dlpage/gaoptout |
| Meta/Facebook Ads | facebook.com/settings/ads |
| Interest-based advertising (EU) | youronlinechoices.eu |
5. Third-Party Privacy Policies
| Provider | Privacy Policy |
|---|---|
| policies.google.com/privacy | |
| Meta (Facebook/Instagram) | facebook.com/privacy/policy |
| Shopify | shopify.com/legal/privacy |
6. Updates to the Cookie Policy
GenerAcion Vita reserves the right to update this policy whenever necessary, particularly when new cookies are added or the purposes of existing ones are changed.
Last updated: May 2026